theBalm Cosmetics is a well-known American beauty brand, and in 2019, they made their debut in India. We worked for its Digital launch with beauty influencers all over India. The creative approach had to be according to the brand vibe, and that’s what we aimed for while making their Social Media graphics.
theBalm Cosmetics has four main brand mascot characters called the Manizer Sisters. We made sure to include the flirty and fierce vibe of the brand in our designs as well as messaging. I worked on three campaigns for theBalm India.
